Ghana filmmakers shift to digital platforms
Ghanaian filmmakers should shift their focus from traditional television broadcasting to digital distribution platforms if they want to build more sustainable businesses and increase revenue, according to award-winning documentary filmmaker and producer George Bosompim.
Speaking in an interview, Bosompim said television should no longer be the primary destination for locally produced films, arguing that online distribution platforms now provide greater opportunities for creators to monetise their work and reach global audiences.
Bosompim noted that streaming services and online content platforms have fundamentally changed how films are distributed and monetised, giving African filmmakers greater control over their intellectual property.
Today, there are many digital channels where filmmakers can share their work.
He advised against putting productions on television, as they are not paying and not commissioning people to produce films.
If they are not paying, don’t put it there because you can always put it online and secure a digital distribution contract.
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Bosompim encouraged producers to negotiate digital distribution agreements that generate recurring revenue while expanding international visibility.
He argued that using digital distribution could help strengthen Ghana’s film industry by creating more sustainable income streams for producers, directors and other creative professionals.
Beyond distribution, Bosompim called for broader reforms to improve the commercial viability of Ghana’s creative industry.
He said stronger systems for royalties, insurance, and intellectual property protection are essential to ensuring filmmakers continue earning from their productions long after release.
This means that filmmakers will be able to focus on producing high-quality content.
Bosompim welcomed the government’s recently announced GH¢20 million Creative Arts Fund, urging authorities to administer the programme transparently and prioritise projects capable of competing on the international stage.
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They should invest in high-quality productions with the potential to earn recognition at prestigious global awards, including the Academy Awards (Oscars).
According to Bosompim, filmmakers aiming for international recognition must familiarise themselves with award eligibility rules before production begins rather than after completing their films.
Collaboration and mentorship are also key to the success of emerging producers, who should learn from experienced professionals to avoid costly mistakes early in their careers.
Bosompim believes Ghana’s film industry can generate significantly more value by adopting digital distribution, strengthening industry structures and investing in internationally competitive productions.
As streaming platforms continue reshaping global entertainment, Ghanaian filmmakers have an opportunity to expand beyond traditional television and build sustainable businesses that reach audiences around the world.
