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What is Business Marketing?

By recyclePosted on Posted in Business MarketingTagged ,
Economic News, Jakarta –

Business marketing is a way to promote the sale of services or products to other businesses. Typically, this is done by selling to other organizations or businesses that either resell the product or use it in operations. Some of the most successful marketing strategies in this field utilize a variety of approaches to reach customers.

Business marketing is sometimes known by the acronym B2B or business-to-business. More than just a business, of course, you can buy services or products. The subscriber list may also include academics or other agencies, government agencies, or non-profit organizations.

There are

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Marketing Industry Using AI to Save Time, Boost Productivity: Study

By Posted on Posted in Business MarketingTagged ,
  • Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found.
  • More than 55% of Bynder’s clients surveyed use AI to generate content drafts and enhance their SEO.
  • The findings come as businesses integrate ChatGPT into their workflows to boost their bottom line.

The marketing industry is embracing AI with open arms, a new study found.

In May, Bynder, a digital asset management platform, surveyed 104 of its clients like Spotify,

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How Shay Mitchell Turned Her Penchant for Travel Into a Full-Fledged Business

By Posted on Posted in Business MarketingTagged ,
shay mitchell office hours

Shay Mitchell on Turning Her Hobby Into a CareerHearst Owned

“Hearst Magazines and Yahoo may earn commission or revenue on some items through these links.”

In ELLE.com’s monthly series Office Hours, we ask people in powerful positions to take us through their first jobs, worst jobs, and everything in between. This month we spoke to actress, model, entrepreneur, and mother of two Shay Mitchell, who is not only celebrating five years of her travel brand Béis, but a just-launched kids collection. (Béis translates to “beige,” after a beige bag Mitchell used to travel with.) “It

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Four Modern Technology Must-Dos To Elevate Your Customer Experience

By Posted on Posted in Business MarketingTagged ,

Founder and CEO of Insightly and a lifelong techie with a passion for all things startup.

Recently, our head of customer loyalty was on paternity leave, and I stepped in to assist his team as needed. The experience of having a closer connection to our customer loyalty team—which includes service, support and success—encouraged me to expedite product enhancements that I saw firsthand would impact our ability to serve and renew customers for our platform. Beyond that, it got me thinking overall about customer experience.

A recent Harvard Business Review report found that 80% of respondents expect their industry to

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