Inside Little People’s Jeremy & Audrey Roloff’s new business plan after closing clothing company & losing family farm

LITTLE People, Big World alum Jeremy Roloff and his wife, Audrey, have a new business plan in the works after the stars closed their clothing company and were ousted from the family’s farm.

Jeremy, 33, and Audrey, 31, own the Roloff Company and Beating 50 Percent.

Jeremy and Audrey Roloff have a new business plan


Jeremy and Audrey Roloff have a new business planCredits: Instagram
The couple mentioned bringing back their podcast in a business filing


The couple mentioned bringing back their podcast in a business filingCredits: Instagram

The US Sun can exclusively reveal that the influencers filed to keep both businesses active on April 24, 2023, with the Oregon Secretary of State’s Office.

The new description for the Roloff Company’s annual report reads: “We create marketing content, host a podcast, write books and create resources for folks to live more intentional lives.”

The description for Beating 50 Percent reads: “Blog, podcast, promotional sales, promotional content, book sales.”

Audrey and Jeremy’s last episode for their Behind the Scenes podcast aired in March 2021.

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Audrey has mentioned bringing the podcast back during Instagram Q&As, as she asked fans to help her name a new one.

The last book they published was a Christmas journal called Memories of Christmas on November 10.


Their new company plan for the year comes after a series of business failures.

Audrey launched Always More clothing brand through her business AUJPOJ, LLC back in 2016.

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The US Sun previously reported AUJPOJ, LLC was officially dissolved by the state in September 2022 after it failed to file an annual report for the year.

Audrey frequently promoted the clothing line over Instagram, as she showed off shirts, sweaters, hats and more apparel with the phrases “Always More” and “Love More.”

The last post on her Instagram account was from 2020, as the website is currently inactive.

In 2020, Audrey announced on her Instagram account that she was closing down the store.

She wrote: “As I step more fully into this new season of life as a mom with two littles, I need to take a step back from some things that demand a lot of my time.

“So after lots of discussion, prayer, and tears, I’ve decided to close the shop side of Always More for the foreseeable future.”

Despite the announcement, she continued to file annual business reports for AUJPOJ, LLC up until it was dissolved.


Audrey, who shares three young children with Jeremy, has opened up about the struggle of being an entrepreneur.

She wrote on Instagram: “Together we’ve designed and published 5 books to help encourage and equip families to be more intentional with how they are living/cherishing their lives.

“From working online, to working with our hands renovating our mountain Airbnb cabin, and moving dirt on the farm to prepare for what’s to come here… we’ve always worked together.

“We’ve always loved entrepreneurship and honing in new skills through lots of trial and error.”

She also discussed her financial struggles.

“Some of our businesses have made zero money, some have been extremely profitable, and others have actually cost us. Along the way we’ve quit/stopped a lot of things in order to start or give more attention to others.

“And it’s become more challenging as our family has grown… but I think we will always choose this way of working and all the unknowns and uncertainties that it brings.”


Audrey and Jeremy left Little People, Big World in 2018.

Patriarch Matt Roloff has been in a nasty feud with his twin sons, Jeremy and Zach, as they were unable to come to a financial agreement over the sale of the farm.

Matt refused his sons’ offers on the property.

Audrey posted to Instagram around that time, saying that not buying the farm was the “death of a dream.”

Fans suspected at one point that Matt and his ex-wife Amy’s youngest son, Jacob, would take over the farm, as he was photographed there often working alongside his father.

Matt, 61, put 16 acres of the farm up for sale for a whopping $4 million on May 12, including the main house.

He took it off the market in October 2022 and then listed the main house for rent.

Jeremy and Audrey purchased their own Oregon farm for $1.5 million.

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The farm home boasts four bedrooms, four bathrooms and sits on four acres of land.

Despite the feud, the father and son have been communicating over social media.

This comes after Jeremy's dad, Matt, refuses to sell them to the family farm


This comes after Jeremy’s dad, Matt, refuses to sell them to the family farmCredit: Matt Roloff/Instagram
Audrey and Jeremy share three children together


Audrey and Jeremy share three children togetherCredits: Instagram

Inside Little People’s Jeremy & Audrey Roloff’s new business plan after closing clothing company & losing family farm
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