what are the four basic marketing strategies?

Some B2B agencies see a spike in business as market conditions remain unclear

Inflation, economic worries and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. And those marketers are looking to harness technology to devise newer approaches and strategies to win new businesses. Omnicom’s

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Comarketing Is Helping These SBOs Reach New Audiences While Saving Money

Four small business owners say “comarketing” has helped them grow new audiences and boost sales. Comarketing — where multiple companies market their products together — is a low-cost strategy that can be even more effective than traditional marketing. For both companies to benefit equally, the campaign should be authentic and not appear too promotional. This

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