IoT Analytics published the Q1/2023 update of their “Global Cellular IoT Module and Chipset Market Tracker & Forecast” – an interactive dashboard and structured market tracker that includes quarterly data on worldwide cellular IoT modules and chipsets from 2018 to Q1 2023, and forecast data from Q2 2023 to 2027. KEY QUOTES: Satyajit Sinha, Principal […]
what are the four basic marketing strategies?
Inflation, economic worries and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. And those marketers are looking to harness technology to devise newer approaches and strategies to win new businesses. Omnicom’s
Four small business owners say “comarketing” has helped them grow new audiences and boost sales. Comarketing — where multiple companies market their products together — is a low-cost strategy that can be even more effective than traditional marketing. For both companies to benefit equally, the campaign should be authentic and not appear too promotional. This