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3 Cost-Effective Ways to Do Paid Advertising for Your Small Business

By recyclePosted on Posted in Small BusinessTagged ,
  • It’s a tough market for paid advertising, but these marketers found a way to see results from it.
  • Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel.
  • Katie Wilson of snack brand Belli Welli said traditional methods like billboards can pay off.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
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I Didn’t Think I Could Purchase A Company

By recyclePosted on Posted in Small BusinessTagged ,

I Didn’t Think I Could Purchase A Company

This story begins with a routine call to help a colleague with a few questions about advertising. We were discussing her business and she mentioned her hope to retire in the near future. Fast forward to the next morning when I was walking our dogs with my husband. I was sharing the conversation with him when he responded with “Why don’t YOU buy her publishing company?”

Honestly, the thought hadn’t crossed my mind and looking back, I am disappointed for the reasons why. In sharing what I learned from my lesson, I thought I could help other female business owners!

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Readout of Roundtable on Capital Access for Small Businesses

By recyclePosted on Posted in Small BusinessTagged ,

Yesterday, the Administrator of the Small Business Administration (SBA) Isabel Guzmán, the Deputy Secretary of the Treasury Wally Adeyemo, American Rescue Plan Coordinator Gene Sperling, and Deputy Director of the National Economic Council Bharat Ramamurti were joined by US Senator John Hickenlooper (D -CO) and small business leaders, advocates, and mission lenders with particular expertise in reaching minority small businesses to discuss the Biden-Harris Administration’s small business agenda to expand capital access, including newly proposed rules from the SBA and historic investments by the Treasury Department in CDFIs. The group includes non-profit mission lender groups, Community Development Financial Institutions (CFIs),

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PEI small businesses are happy with credit card fee changes

By Posted on Posted in Small BusinessTagged ,

Small businesses in Charlottetown, PEI, are happy to hear that Visa and Mastercard will charge a lower fee on credit card purchases.

The federal government announced Thursday fees charged to retailers for in-store transactions will go down to 0.95 per cent on average as part of a deal with the two payment-processing companies.

That has local business owners like Renita Gallant, who owns the animal accessory shop Two Beggars, feeling a sense of relief.

“Every little tiny bit helps for a small business. Our margins are pretty low as it is,” Gallant said.

“It’s just really nice to take what

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