Categories Business Marketing

Taking a direct mindset to farm marketing

More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences. ReadAlso The scent of a place The woman who sat down across the aisle from me…

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Categories Business Marketing

Leadership in Uncertain Times | Invisible Edge

In my life, I haven’t experienced a time where the whole world came together to overcome a major challenge. Too often we are divided, creating stories about how we feel either inferior or superior to others. That usually doesn’t go well in either version. COVID-19 is, along with…

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