The Influential Baton Rouge Business Women’s Network hosted its inaugural business conference Jan. 13 in St. Francisville. Attendees, all female business, heard from several speakers on topics owners ranging from search engine optimization, Google My Business, marketing/branding trends and best practice communications standards to small-business compliance regulations in…
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Campbell Soup Co. appointed its next finance chief as the soup and snack maker looks to build on its recent growth. The Camden, NJ-based company on Wednesday said Carrie Anderson will become chief financial officer, effective Feb. 6. She succeeds Mick Beekhuizen, who was named president of Campbell’s…
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Small businesses are the backbone of the American economy, but they often struggle to keep up with the costs associated with employee retention. One way that small businesses can offset these costs is through employee retention tax credits. These credits can help small businesses save money on taxes…
Read MoreIt’s a tough market for paid advertising, but these marketers found a way to see results from it. Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel. Katie Wilson of snack brand Belli Welli said traditional methods like billboards can…
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Applications are now open for the $100,000 Comerica Hatch Detroit Contest by TechTown. The contest awards $100,000 to startups hoping to open a brick-and-mortar business in either Detroit, Hamtramck or Highland Park. Entrepreneurs can submit their business plans on the Hatch Detroit website through Feb. 21, and the…
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In 1903, a ship full of dreamers docked in Boston. Among their number was a refugee from Lugo in northern Italy. He was cleaned out by cards sharp during the voyage, so he got here with $2.50 in his pocket. Much later, he told a newspaper, “I landed…
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While price hikes for gas, furniture, electronics and clothes are slowing down after a long stretch of sharp gains, one costly item isn’t expected to get cheaper anytime soon: electricity. Economists say consumers should expect their electric bills to continue rising at a fast pace as liquefied natural…
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When it comes to online shopping, search personalization is more important today than ever before. If in 2019 about 60% of shoppers expected to get personalized search results, in 2020 that number increased to 80%. A recent McKinsey report shows that today’s customers don’t just prefer a personalized…
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