what is marketing in business

How to Create a Content Plan for Your Business

  Two people sit at a wooden worktable and look at the open laptop in front of them.  The person on the left is a woman with bobbed brown hair;  she wears glasses and a red beaded necklace, and she is writing something down on a pad of paper.  The person on the right is a man with a thick brown beard;  he is wearing a gray T-shirt and pointing at something on the laptop screen.  Also on the worktable are a couple of coffee mugs, a large roll of paper, a couple of notebooks, and a poseable wooden drawing model.  In the blank-walled room behind the two people at the table is a rack of pastel clothes and a sewing machine on a small table.

Sharing content plan responsibilities with your staff can keep the work from being overwhelming. Assign responsibilities like writing, graphics, and editing to different employees. — Getty Images/Halfpoint Images

Creating a content plan is crucial to the success of any business’s marketing strategy, providing a guide for the type of content you’ll post, along with where and when. With a content plan, businesses can get a holistic view of the tasks to complete and how the content will aid in achieving their marketing goals.

Here is how to create a successful content plan for your business in eight steps.

Define your

Free Resources: Managing Remote Teams

The global pandemic has completely changed the way we work with and relate to our teams in order to remain productive during these challenging times. Rick and the global IE team got together to present you with a free webinar on best practices for managing remote teams. There were a lot of great takeaways here, and we were so glad to be able to share this with you!

Here’s a quick recap of some of the key strategies we discussed:

  1. Leadership as a coaching mindset: ask, listen, support
  2. Leverage technology to support and deepen relationships
  3. Connection, impact, and responsiveness
  4. Adaptive

Our Invisible Choices Made Visible

No one is free when others are oppressed.” ~Author Unknown

The recent horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others that have died or been discriminated against for being black over the past 400 years; has us face the hard truths about our society, race, inequality, and our own values ​​right now.

But how can we approach these questions?

Where do we start?

And what does it take to come together, address and heal the roots of our divisions that are igniting these important conversations world-wide?

Our Better Selves

Now is an opportunity for listening,

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