Creating an Effective Content Calendar
If your brand is committed to content marketing, you need a content calendar. When used correctly, this valuable tool will help focus and optimize your marketing efforts. Without a calendar, you risk wasting your budget and time on ad campaigns that don’t address your goals or turn off potential leads with emails that don’t address their needs. A content calendar is critical to building an effective content marketing strategy for any business.
What is a content marketing calendar?
A content marketing calendar organizes your marketing campaigns in date order, starting at ideas and documenting every step of the project through