Marketing Industry Using AI to Save Time, Boost Productivity: Study

  • Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found.
  • More than 55% of Bynder’s clients surveyed use AI to generate content drafts and enhance their SEO.
  • The findings come as businesses integrate ChatGPT into their workflows to boost their bottom line.

The marketing industry is embracing AI with open arms, a new study found.

In May, Bynder, a digital asset management platform, surveyed 104 of its clients like Spotify, Canon, and Puma to see how their marketing teams are adopting AI tools to enhance their content production processes.

More than 55% of clients who responded to the survey said they are using AI to automate time-consuming tasks as a way to boost productivity.

Out of Bynder’s clients who use AI, 54% of them said they’re using the tech to generate initial drafts for content, whether for social media posts or landing page copy, the study found.

Clients are also using AI to optimize their content, improve spelling and grammar, and paraphrase information, according to the study. As a result, marketing teams have gotten the tech to brainstorm ideas, come up with grabby hooks, and complete research tasks.

Marketing teams are even deploying AI by having the tech repurpose content and develop the voice of their companies’ brand.

Some clients believe AI can improve the quality of their marketing content.

“Allowing an AI to learn a company’s intended tone of voice, speaker level, etc. could be valuable,” one respondent told Bynder.

Bynder’s study comes as businesses and workers alike integrate cutting-edge AI tools like OpenAI’s ChatGPT into their marketing efforts to maximize productivity.

Peggy Dean, an artist who runs a ChatGPT course for creatives on Skillshare, told Insider that she uses the AI ​​chatbot to enhance her SEO practices and write product descriptions, which she credits to saving time and helping her enroll more than 3,500 new students in her course as of April.

Jacqueline DeStefano-Tangarra, the founder of a boutique consulting firm, told Insider she has used ChatGPT to create marketing materials like industry-specific articles and generate personalized business proposals.

High-level executives agree that AI can boost a marketing team’s bottom line. Jonathan Adashek, the senior vice president of marketing and communications at tech titan IBM, believes marketing leaders will fall behind if they don’t embrace AI as part of their content strategy.

“AI will be instrumental in serving up the right content for the right people in the right place,” Adashek told Insider.

The respondents to Bynder’s survey believe that, moving forward, they can use AI for more advanced tasks like personalizing website content based on an individual’s browsing history or building chatbots that can help visitors navigate through their website.

But that doesn’t mean AI should replace humans.

“It’s vital businesses don’t look to replace human creativity with AI,” Warren Daniels, the chief marketing officer at Bynder, wrote in the study. “AI should be embedded into existing processes and viewed as a mechanic to free up time for teams to focus on more creative tasks.”

“AI should be used in a managed or controlled way to enable human creativity, not hamper it,” he added.

Bynder didn’t respond to Insider’s immediate request for comment before publication. powergaming88 powergaming88 powergaming88 powergaming88 powergaming88 powergaming88 powergaming88 powergaming88 slot zeus nolimit city sv388 slot jepang scatter hitam slot thailand link slot thailand 777 slot powergaming88 slot luar negeri slot gacor maxwin slot gacor hari ini slot gacor terbaru mahjong ways 2 slot thailand jp slot slot bni slot bri slot bsi slot danamon slot gopay slot server korea slot malaysia slot amerika slot rusia fan tan monopoly live lightning roulette mega ball sweet bonanza candyland mega sic bo mega baccarat andar bahar sbobet88 ktm303 slot dubai slot qris powergaming88 Slot Thailand Slot Zeus Pg Soft Starlight Princess Slot Gacor Maxwin Joker123 Sv388 Slot Thailand Slot Thailand Slot Qris slot thailand joker123 mahjong ways 2 888slot slot thailand slot88 sweet bonanza slot jepang slot thailand slot mahjong ways slot qris slot deposit dana slot dana nolimit city slot thailand sv388 slot888 slot kamboja Slot Thailand Starlight Princess Mahjong Ways 2 Slot Maxwin slot thailand akun pro kamboja slot filipina joker123 slot zeus slot88 slot thailand slot mahjong slot megaways NEW SLOT POLA GACOR Slot Server Luar jp slot slot ganas crazy time live slot qris slot akurat slot bca slot bni qris slot zeus server thailand server hongkong slot ovo slot gopay slot linkaja joker123 nolimit city sv388 starlight princess mahjong ways pg slot slot zeus sv388 idn slot slot server thailand slot thailand ladangtoto nolimit city koi gate sicbo online roulette online lice casino live22 baccarat online nolimit city slot ovo slot gopay pragmati play starlight princess slot pg soft slot mahjong slot zeus sv388 digmaan slot mania slot zeus slot thailand server thailand ying77 slot thailand judi bola live casino sv388 pg soft slot dana mahjong ways slot mania slot x500 ladangtoto slot server kamboja digmaan digmaan slot88 scv388 sabung ayam online slot live casino sicbo online live casino online slot thailand ladangtoto sv388 ladangtoto powergaming88 66kbet powergaming88 slot thailand ladangtoto slot thailand server thailand slot thailand slot thailand slot thailand slot gacor ladangtoto2 ying77 bet server thailand slot thailand ying77 slot88 ladangtoto ladangtoto slot maxwin sv388 sv388 slot gacor 66k bet slot dana sabung ayam inline slot mahjong slot toto slot server thailand slot gacor slot server thailand slot gacor slot thailand situs slot wwg slot slot daftar judi slot online indonesia slot gacor slot mawin slot gacor slot thailand slot gacor slot gacor demo slot pragmatic sv388 slot88 pgsoft Daftar Judi Slot Online Indonesia Paling Gacor di Indonesia Daftar Situs Judi Slot Online SLOT88 lucky neko slot gacor slot88 slot kakek slot maxwin slot thailand Slot Mahjong Ways 2 Mudah Jackpot Paus di PG Soft Hari ini 2023 Lucky Neko Situs Slot Gacor Pgsoft Hari Ini SITUS SABUNG AYAM SV388 ONLINE DAFTAR LINK LOGIN APK AGEN SV388
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